Integration · HubSpot

Carelu + HubSpot: intake done, contacts and deals kept true.

HubSpot is where a lot of growing practices run marketing and sales, and Carelu keeps it honest. Carelu answers every family the moment they reach out, completes intake conversationally, verifies insurance, and syncs the result into HubSpot as a contact and deal with the properties your team reports on. Stage changes flow through as the family moves, and the original source is set the way HubSpot expects, so attribution reports stay true.

What HubSpot does

HubSpot is an all-in-one CRM spanning marketing, sales, and service — contacts, deals, pipelines, email automation, forms, live chat, and reporting, known for ease of use. (Based on public information; verify current capabilities with the vendor.)

What Carelu adds

Carelu adds the intake layer in front of HubSpot: 24/7 instant response on phone, chat, form, and text; qualification and insurance verification at first contact; conversational document and consent collection; and waitlist nurture. Two-way contact and deal sync with property mapping, plus HubSpot's Original Traffic Source filled from the campaign and referrer Carelu captured.

How it works together

1

A family reaches out

Phone, chat, web form, or text — any hour. Carelu answers in seconds, in English or Spanish.

2

Carelu qualifies & verifies

Diagnosis status, location, availability, and insurance — verified up front, while the family is engaged.

3

Documents collect themselves

Insurance cards, diagnosis reports, consents — gathered conversationally with automatic follow-up on anything missing.

4

The record lands in HubSpot

Contact and deal created or updated with mapped properties and the correct original source. Stage changes keep syncing as the family moves.

One funnel, clear lanes

Answering new families 24/7, on every channelCarelu
Qualification & insurance verification at first contactCarelu
Document & consent collection with automatic follow-upCarelu
Waitlist nurture & re-engagementCarelu
Marketing campaigns, email automation & website toolingHubSpot
Cross-team pipelines, contacts & reportingHubSpot

Third-party capabilities summarized at category level from public information — verify specifics with the vendor.

Common questions

Does Carelu replace HubSpot?

No — they're complementary. HubSpot stays your CRM and marketing hub; Carelu is the intake layer in front of it that turns inquiries into admitted families and keeps HubSpot updated.

What syncs between Carelu and HubSpot?

Contacts and deals, with property mapping set during onboarding: family and child details, insurance and verification results, documents and consents, source and campaign, and intake stage. Updates flow as the family moves through intake.

Will our attribution reports still work?

Yes. Carelu derives HubSpot's Original Traffic Source from the UTM and referrer it captured on the family's first visit and writes it the way HubSpot expects, so source reports match reality instead of showing everything as "Offline".

Your platform, plus a front office that never sleeps.

See Carelu answer, qualify, and admit a family end to end — and deliver the finished record into HubSpot.

Get a Demo