Search ads bring families who are looking right now — and a lot of budget that's hard to tie to admissions. Connect your Google Ads account and Carelu pulls campaign spend in daily and attributes it to the sessions, leads, and admitted families it generated. Reporting stops at the number that matters: what it costs to admit a family from each campaign.
Google Ads is Google's advertising platform — search, display, and video campaigns with keywords, bidding, budgets, and conversion tracking. (Based on public information; verify current capabilities with the vendor.)
Carelu adds what happens after the click: the family answered and qualified 24/7, source and campaign captured at first contact, and spend from the connected account joined to the pipeline in Reporting — cost per lead, per qualified family, per admitted family.
Sign in with Google once and choose the customer accounts to include.
Carelu pulls campaign spend each day and keeps it alongside the pipeline.
Source and campaign are captured when the family first reaches out, on any channel.
Cost per lead, per qualified family, and per admitted family — by campaign, by month, by location.
Third-party capabilities summarized at category level from public information — verify specifics with the vendor.
No. You or your agency run them in Google Ads. Carelu connects to read spend and attribute it to the families that came through.
Read access to the customer accounts you choose, used to pull daily spend. Carelu does not change keywords, bids, or budgets.
Yes. Reporting breaks cost per lead, qualified family, and admitted family down by campaign, month, and location.
Your platform, plus a front office that never sleeps.
See the pipeline with ad spend attached and find out what an admitted family really costs you.
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